Legal
Last updated: August 9, 2026
Generation Optics LLC ("we," "us," "our") operates getfranchisefit.com and the Ownership Alignment Process (the "Site" and the "Service"). This policy explains what we collect, why, who we share it with, and how you can control it.
Information you give us directly:
Information we collect automatically:
Information from others:
Franchise advisors, brokers, and consultants. Where the process indicates an advisor conversation would be useful and you choose to proceed, we may share your contact details, assessment responses, Candidate Clarity Brief, and financial qualification information with one or more independent franchise advisors so they can contact you about opportunities. If you do not want your information shared with an advisor, do not submit the assessment — or contact us at garret@generationoptics.com and we will delete your submission.
Service providers who process data on our behalf, under contract and only for the purposes we specify:
Legal and safety. Where required by law, subpoena, or to protect our rights or someone's safety.
Business transfer. If the business is sold or merged, your information may transfer with it.
We do not sell your personal information for money.
No mobile information — including your phone number and your consent to receive SMS messages — will be shared with or sold to third parties or affiliates for their own marketing or promotional purposes.
Phone numbers and SMS consent are shared only with the service providers who deliver the messages on our behalf (for example our SMS platform and telecom carrier), and only for that purpose. Text-message originator opt-in data and consent are never shared with any third party for marketing.
This restriction applies specifically to SMS consent. Note that if you submit the assessment, your contact details and assessment responses may be shared with franchise advisors as described in Section 3 — but your SMS consent does not transfer to them and does not give them permission to text you.
By providing your mobile number and opting in, you agree to receive text messages from Generation Optics LLC about your access request, your assessment, your results, and follow-up from a matched franchise advisor.
Full terms: https://getfranchisefit.com/terms
We may place outbound phone calls using an automated voice assistant to discuss your access request or your assessment and to schedule a conversation with an advisor. Calls may be recorded for quality and training purposes; where recording requires your consent, you will be told at the start of the call and may decline. You can ask to speak with a person, or ask not to be called again, at any point during a call or by emailing garret@generationoptics.com.
We use cookies, pixels, and similar technologies for analytics, session replay, and advertising measurement. You can control cookies through your browser settings; blocking them may affect parts of the Site. We honor Global Privacy Control signals where required by law.
Regardless of where you live, you can email garret@generationoptics.com to:
California residents (CCPA/CPRA) additionally have the right to know the categories of personal information collected and disclosed, to request deletion or correction, to opt out of "sharing" for cross-context behavioral advertising, and not to be discriminated against for exercising these rights. We do not sell personal information for money.
Canadian residents (PIPEDA/CASL) — we send commercial electronic messages only with consent, identify ourselves in every message, and provide an unsubscribe mechanism in each one.
EU/UK residents (GDPR) — our lawful bases are consent (marketing messages, non-essential cookies), contract (delivering the assessment you requested), and legitimate interests (site security, fraud prevention, service improvement). You may withdraw consent at any time and may lodge a complaint with your supervisory authority.
We respond to verified requests within 30 days, or sooner where the law requires.
We keep assessment submissions and contact details for as long as needed to provide the Service and meet legal obligations, and no more than 36 months after your last interaction with us, unless you ask us to delete them sooner. Analytics data is retained per the provider's default settings.
We use industry-standard safeguards including encryption in transit, access controls, and vetted processors. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
The Service is for adults exploring business ownership. We do not knowingly collect information from anyone under 18. If we learn we have, we delete it.
We may update this policy. Material changes will be posted here with a new "Last updated" date. Continued use after a change means you accept the updated policy.
Generation Optics LLC
103 North Commercial Street, Suite 203
Morgan, UT 84050
garret@generationoptics.com